To what extent is your blog a place for your own self-expression and creativity vs. a site designed to attract readers? How do you balance that? If sticking to certain topics and types of posts meant your readership would triple, would you do it?
Frankly, I’d like to believe that I have stuck with my original intent: blog for blog’s sake. Everything else is a bonus.
Readership is not just how widely you cast your net, but also where and when you fish, as well as who you fish with. If you advertise yourself and your blog enough or gain the right connections, you might just get a high view count and—possibly—a corresponding number of likes, comments, and reblogs. “You’ll get famous!”
But at what cost?
Ambition can betray you. In the long run, you could lose sight of your original goal and end up with a great number of compromises. Start with a few, then it increases and soon it will be a well-ingrained routine.
When was the last time you read your first post? If your present self and your past self met, would you be proud to show what has happened to your blog? Would your past self want to even read the rest of what you have written? Is there pride or disappointment?
If you write because you want attention, you will chase shadows. The sun of inspiration will not always shine on every word of yours. When the dark days come, that dream of yours will do nothing but depress you. Possibly even leave you bitter when you see anyone having their moment in the sun. And in the vastness of the blogosphere, you will feel lonely and vulnerable.
Now blog if you must. Your reasons for doing so are yours to keep or change at will. It is my hope that those reasons make you happy with whatever results you get.